Have you ever wondered how Richard Branson built his empire from nothing? What’s certain is that when he was 19 and larking about with his student newspaper he didn’t sit down and write out a business plan that included owning a couple of airlines, a space program, an island paradise and a financial institution or two!
At 19 Branson was just like most small business owners… thinking really creatively about where income could come from so he could pay the bills. So what changed? Those who dare to think big with their businesses are adept at taking the next step…
What’s different about their next step is that it is the step beyond what they can see clearly now. Leaders who live large are willing to take steps into the unknown. If you want to live a life larger than any movie star or business guru, this is the first and only step you need to take… and you’ll need to take a lot of them!!
So what’s the use of a business plan or strategic plan if stepping beyond the obvious is all that’s required? Well, this morning I woke up at 4am (sleepless in Brisbane) dreaming intricate details of the products I’m creating for BlissTribe.
Over the weekend we had done some creative brainstorming on BlissTribe and this had clearly carried over into my subconscious. Last night those plans showed me the next steps beyond my waking imagination…that’s why I create plans!! I use plans to dream and to create… to develop my ideas beyond what I can see now… to catch glimpses of what else is possible and to discover what those ‘next steps’ could look like.
Does this make planning sound just a little more interesting and appealing to you? If you want to accelerate your business with ease… the Revive Business Coaching Planning Playshop on 21 June could be just the catalyst you require!
Small Business Revitalization Blog
Small Business Coaching: Revive Your Profits, Revitalise Your Perspectives, Reinvigorate Your People
Creative Empire Building
Lisa Murray - Tuesday, June 15, 2010
Rework Your Business Strategies
Lisa Murray - Tuesday, June 08, 2010

If you are tired of throwing out your strategies time after time (or you need to throw out the ones you've got and revitalise your business!), the phenomenally useful book “Rework”, written by the founders of 37Signals, offers some of the best advice on business strategy I have seen in a long time… consider these five little gems (and there's more Rework inspiration at www.onstartups.com) :
“Great businesses have a point of view, not just a product or service.” If you ever wondered where to find your twenty of so points of difference to your competitors, this is a fantastic place to start!
“You have the most information when you’re doing something, not before you've done it.” The best way to answer your strategy questions is to put your toe in the water and get real customer feedback. Don’t just imagine… test and measure!!
“Saying yes when you should say no leaves no bandwidth available for the great rather than the merely good.” What’s NOT in your strategic plan matters more than what is in some ways!!
“The longer it takes to develop, the less likely it is to launch.” Quick wins… quick wins… quick wins are the key to getting traction and profits quickly. I launched a product for BlissTribe before I had a website… I was testing the BlissTribe concept and playing with ideas… now I know it has great legs and is worth putting lots of time into!!
“A business without a path to profit is a hobby.” This is my favourite… I see this happening every day with new businesses… the funny thing is an hour or two spent on developing your business model (ie the plan of where your profits come from) will solve it!!
If you want some different perspectives on Accelerating Your Business strategically, the next Revive Playshop is for you. 21 June 2010 in Brisbane, Australia – miss it and you’ll miss out on insights that will make your business more profitable than you can imagine!!
There's more Rework inspiration at www.onstartups.com too - what's your best strategic business advice? Share it below...
Is Vision or Pricing Strategy Most Important?
Lisa Murray - Monday, March 29, 2010

(Kirsiri - a Passion Fest highliight!)
Are you better off having a strong vision and not so strong implementation, or a weaker vision and phenomenal implementation? For business owners this question can mean the difference between success and failure. Here’s a small case study that demonstrates exactly what the risks are…
I went to a local Passion Tasting Festival on the weekend. The idea of the festival was engaging. The publicity on the festival was great. The website was fabulous. The vision sounded intriguing. But…it was a complete fizzer…
The first warning sign was it cost me $100 a head to get in the door! Quite a daunting price, but I was primarily going as research for a new venture. When we arrived, we could see about 10 tents on a sports field – I could feel that $100 disappearing before my eyes. Once inside, we discovered that there truly was little to see besides a few market stalls, the occasional performance (an excellent tribal dance by Kitsiri!) and almost nothing new to discover when it comes to living your passion. What’s more, there were only about 10 other paying customers there…
So, what went wrong? Strong vision… but in a nutshell the pricing strategy was a failure! When you set pricing for anything, there are a few things to consider if you want to be successful…
* What is your end goal? Often there will be a trade-off between volume of transactions and gross profit – work out which one is most important to your business.
* What creates value for your customers? In this case, their stallholders required a high volume of traffic and festival visitors required a high volume of interesting things to see and do… both missed out!!
* If what you are doing isn’t working – change something!! It must have been clear some weeks ago that ticket sales were virtually nil. Instead of slugging it out and failing, what could have happened if the organizers were willing to sell tickets for $10 each? At least a few hundred people would have turned up… and stall holders and presenters would have been happy – a starting point for future events… I heard they were actually turning people away at the gate who didn’t want to pay the premium gate price of $125 a ticket!!
The lessons? Less rhetoric, more understanding of your customers. Less greed, more flexibility in your business model. Business really is that simple!!
Want to know more about pricing and how it can make your vision rock? Check out this month’s Playshop – it’s all about money!!
Who else can contribute to your business?
Lisa Murray - Friday, March 12, 2010

Image: http://www.flickr.com/photos/gi/
Two years ago I effectively had a network of about 50 people including my friends – I was shy, introverted and mostly preferred my own company! Not only that, I really didn’t want anyone to see me – I rather liked being invisible!! Or so I told myself…
Now, my network extends to thousands of people, I’ve become a coach, mentor, author and speaker, and I enjoy personal connections with more phenomenal people than I thought existed!!
What changed? Firstly I became aware that I could offer so much more to the world if I would follow my bliss. This bliss is evolving into an enormous vision that will create more joy and ease with people all over the world.
The phenomenal size and intent of my vision and my commitment to living it daily has allowed me to be as generative, joyful, inspirational, expansive, captivating, and spectacular as I truly be… (and no, it wasn’t a 10 second transformation – it did take a little bit of focus on getting rid of the blocks that had put me in that unblissful disconnected place originally!)
Being that energy of bliss and inspiration and expansiveness has attracted amazing connections for me – neither I nor my business would be what we are today without the contribution of so many people… When I stopped playing small and insignificant, the universe started delivering big!!
What would it take for you to start living beyond your imagination? Who could you meet that could transform your life into living and working blissfully? Who do you need to know that you aren’t connected with yet?
There’s only one way to find out and that’s to start getting connected!
Online: LinkedIn, Facebook and Twitter are fabulous starting points - or particpate in a forum with topics that interest you.
Offline: Local networking groups, Local MeetUp groups and being the invitation with people you already know will get you started…
Want to connect your business to the people who make a difference online? The Content Marketing Made Simple Playshop on March 22 will help you design a connection strategy based on your knowledge and expertise!
How do you connect? What do you find difficult in connecting? Share your experiences via the comments link below...
Influence: You’ve Got It!
Lisa Murray - Sunday, March 07, 2010

Image Credit: Flickr_PhotoVandal
My dear friend and coaching client Wendy Mulder launched her new book ‘Learning From Grief’ today with great pizzazz and insight. I was truly honoured that Wendy chose me to MC this momentous occasion.
Not only did I have a great time… not only was it a heartfelt privilege to promote Wendy’s phenomenal skills in this area… not only did I meet some amazing people who are following their bliss in life… I learned something today that will change my life, and quite possibly yours as well! Here it is…
None of us is as small, as insignificant, as invisible or as inept as we pretend to ourselves that we are.
The flip side of this is that we all have far more influence over those around us than we are willing to recognize – me included!! I discovered this when I realized that whilst I knew hardly anyone in the room, there were plenty of people who felt they ‘knew’ me – initially through Wendy sharing what we have contributed and generated together in bringing her book to life, and also through my Revive Business Coaching ezine.
One lady told me how much she enjoys the ezine and that she had shared the latest issue with friends. This small piece of feedback took me by surprise because, until that moment, I had never actually acknowledged just how much influence such a simple tool could have.
Every time we offer something of ourselves to others, we can influence their life for better, for bliss or for worse… which one will you choose today? And will you choose to stand up and be the real you – the one that other people see as phenomenal… the one that others look up to…. the one that inspires others and creates more possibilities for them? Will you?
Because that’s what being a business owner really offers you… the possibility of making a contribution and a difference that matters... there are people out there who are looking for what you offer - what would it take to gift to them the specialness you offer but never actually recognise? Whether you see it or not… you have influence in places you never imagined. You may not think you are ready for world domination… but the world is ready for you! What are you waiting for??? Start a ripple effect...
Where will you start? Share your thoughts in the comments section below...
Do You Have the Balls to Be Productive?
Lisa Murray - Tuesday, February 02, 2010
A few years ago Singapore introduced a tradition where you can go down to Marina Bay and write your new year resolutions onto a big white plastic ball which is floated on the water along with the desires of thousands of other people. We were there just before NYE 2010 and got amongst it with the locals… the energy was vibrant and expansive but I did wonder how many people would take action... So here’s some ideas on having BALLS and getting productive!
B is for BRAVE (and big!)… I saw people write the most extraordinary things – both positive and negative. How much ballast do you give your positive and negative ideas? This year, would you be brave enough to focus your energy and efforts on big, bold ideas that can change the world, or at least your life?
A is for ASKING… One of the most phenomenal truths in this world is the simplicity of ‘Ask and you will receive’. When you want to be more productive and you want to achieve more, try asking for help and then being willing to receive it! Does it really matter if it’s not perfect and you don’t do it all yourself? What are you really asking for? Get a big white ball and write on it…float it in your bathtub… you may discover new solutions by changing your point of view!
L is for LUSCIOUSNESS… Do your ideas inspire you, make others desire them and draw you into making them real? If you want instant productivity then lusciousness is like the moth to the flame… Thousands of people play with Singapore’s white balls because it inspires them… What projects can you create that inspire lusciousness… in yourself and others?
L is for LIVING… How often is your life wasted because you are living someone else’s life or dream? What would it take for you to really live your own precious life? When you start living your life and stop living for everyone else, you achieve infinitely more and maybe you’ll receive more fabulous surprises! Are these BALLS yours or someone else’s? It’s up to you to choose!
S is for SURPRISES… When you use your balls, you’re going to receive magnificent surprises from unexpected quarters. Doors will open, people will appear, and possibilities will arrive. Instead of ‘I can’t’… start asking “What if I could…..?” Who knows where your balls will end up!! As long your balls are in the air, you are productive… what would it take to float some new balls in 2010?
So, 2010 is the time to get your BALLS out and play… playing is much more productive than working smarter – just ask any child! Well… what did you think I meant?
If you want more fun-filled ideas on how to be more productive, book into the REVIVE Business Coaching February Playshop –
B is for BRAVE (and big!)… I saw people write the most extraordinary things – both positive and negative. How much ballast do you give your positive and negative ideas? This year, would you be brave enough to focus your energy and efforts on big, bold ideas that can change the world, or at least your life?
A is for ASKING… One of the most phenomenal truths in this world is the simplicity of ‘Ask and you will receive’. When you want to be more productive and you want to achieve more, try asking for help and then being willing to receive it! Does it really matter if it’s not perfect and you don’t do it all yourself? What are you really asking for? Get a big white ball and write on it…float it in your bathtub… you may discover new solutions by changing your point of view!
L is for LUSCIOUSNESS… Do your ideas inspire you, make others desire them and draw you into making them real? If you want instant productivity then lusciousness is like the moth to the flame… Thousands of people play with Singapore’s white balls because it inspires them… What projects can you create that inspire lusciousness… in yourself and others?
L is for LIVING… How often is your life wasted because you are living someone else’s life or dream? What would it take for you to really live your own precious life? When you start living your life and stop living for everyone else, you achieve infinitely more and maybe you’ll receive more fabulous surprises! Are these BALLS yours or someone else’s? It’s up to you to choose!
S is for SURPRISES… When you use your balls, you’re going to receive magnificent surprises from unexpected quarters. Doors will open, people will appear, and possibilities will arrive. Instead of ‘I can’t’… start asking “What if I could…..?” Who knows where your balls will end up!! As long your balls are in the air, you are productive… what would it take to float some new balls in 2010?
So, 2010 is the time to get your BALLS out and play… playing is much more productive than working smarter – just ask any child! Well… what did you think I meant?
If you want more fun-filled ideas on how to be more productive, book into the REVIVE Business Coaching February Playshop –
Simple Rules for Business Prosperity
Lisa Murray - Tuesday, February 02, 2010
I was talking with a business coaching client recently about what they had learned during the GFC. One of the key things they are changing in their business is the way they look at debt – instead of pulling every cent out of the business and investing it personally, they are now considering ways to reinvest their profits into the business so that they need never worry about another financial crisis again.
This conversation reminded me of some uncommon but simple rules for business prosperity that I learned from Access Consciousness… what would change in your business and your life if you did these three simple things?
1. Save 10%
If you put 10% of every dollar that comes into your life away and never touch it. Within a year, your whole financial situation will change. When you save the 10%, you finally realize that you have money!
2. Ask Questions:
With everything you buy, ask: “If I buy you, will you make me money?” If you ask that, every molecule in the universe will support you in making money.
3. Willingness to Receive
Many business owners are very independent and not in the habit of being willing to receive… What would it take for you to be aware of where you cut off the energy of receiving because of your point of view, your judgments or your unawareness of the possibilities that could occur if you are willing to ask more questions?
If money weren’t the issue, what would you choose?
This conversation reminded me of some uncommon but simple rules for business prosperity that I learned from Access Consciousness… what would change in your business and your life if you did these three simple things?
1. Save 10%
If you put 10% of every dollar that comes into your life away and never touch it. Within a year, your whole financial situation will change. When you save the 10%, you finally realize that you have money!
2. Ask Questions:
With everything you buy, ask: “If I buy you, will you make me money?” If you ask that, every molecule in the universe will support you in making money.
3. Willingness to Receive
Many business owners are very independent and not in the habit of being willing to receive… What would it take for you to be aware of where you cut off the energy of receiving because of your point of view, your judgments or your unawareness of the possibilities that could occur if you are willing to ask more questions?
If money weren’t the issue, what would you choose?
10 Reasons Why Expert Status Is Essential For Small Businesses
Lisa Murray - Monday, November 09, 2009
Peter Drucker stated that business has only two basic functions – marketing and innovation. Successful small businesses create value. Smart and successful small business owners create expertise that cannot be copied!
When you are known as the ‘go to’ person in your industry, it opens many doors effortlessly. Yes, you need to genuinely know a lot - this is about 'celebrity with integrity' rather than 'splash then crash'! You also need to keep learning and keep packaging your expertise and knowledge in ways that make you stand out.
Sounds like a lot of work...but really, what is the alternative? Being average leads to average (or worse!) business performance.
If you aren’t the ‘go to’ person currently, but you’d like to be, here’s 10 good reasons to put time and energy into building your expert status:
When you are known as the ‘go to’ person in your industry, it opens many doors effortlessly. Yes, you need to genuinely know a lot - this is about 'celebrity with integrity' rather than 'splash then crash'! You also need to keep learning and keep packaging your expertise and knowledge in ways that make you stand out.
Sounds like a lot of work...but really, what is the alternative? Being average leads to average (or worse!) business performance.
If you aren’t the ‘go to’ person currently, but you’d like to be, here’s 10 good reasons to put time and energy into building your expert status:
- You can market yourself with authority and establish your business as an industry leader.
- You can make your business highly visible with ease.
- Your referral business will grow as you are seen as a trusted resource.
- It’s easier to gain media coverage and this builds trust with potential clients.
- Speaking at your industry conference is much more powerful than just attending!
- You can help clients more productively and insightfully than competitors.
- You can gain access to rare resources and other respected authorities in your field.
- By sharing, you can attract respect while having fun and being creative!
- You can convert followers into raving fans.
- You can charge more!
Too Much Buzz, Not Enough Nectar?
Lisa Murray - Tuesday, October 27, 2009

Creative Commons: http://www.flickr.com/photos/aussiegall/
Do you have too much 'buzz' going through your mind to truly do justice to the nectar that provides the joy in your business and life? Recently I've had a couple of insightful conversations with my sweetheart around our capacity to fit even more in than we already do, as well as minimising our stress levels. Sounds crazy but we are both high achievers and don't want to waste a second of our lives... here's the strategy we came up with:
1. We have an 8.30am 'essentials' conversation each morning where we make a commitment to accomplishing the most important three things on our respective lists. (This delivers focus and a sense of priorities, as well as a feeling of support for each other.)
2. We are choosing to be totally present and aware in whatever we are doing. No more multi-tasking... or working and pretending we're not when we are supposed to be enjoying some chillout time!! Rest is rest. Adventures are adventures. Business is business. The key to a joyful life and productive businesses is being totally present with whichever one we are doing at the time and generating so much more from that totally present space of energy and consciousness.
3. Taking some time to ask more questions around 'What else is possible?' and 'What else can we add to our lives?'... and then planning to have what we desire - more time with the kids, more holidays and long weekends, more creativity and better health, more revenue in the businesses by focusing on actions that generate money!
What do you do that gives you a buzz and makes the quality of your life infinitely better?
Is Your Business Delivering The Lifestyle You Desire?
Lisa Murray - Thursday, October 22, 2009
A recent survey of almost 2000 small to medium Australian businesses by Quest Newspapers has highlighted that 71% of business owners are in business because of lifestyle factors such as following their passion, creating better work/life balance and being their own boss.
More than 67% of SME owners are working more than 41 hours a week and more than one third work more than 51 hours a week. This mismatch between intention and reality is often a source of unhappiness or distress for business owners.
As a business coach I spend a lot of time helping business owners achieve more of what they want in their business in a lot less time! Here’s five simple steps that can make your business more joyful for you and more aligned with the original reasons you started the business!
More than 67% of SME owners are working more than 41 hours a week and more than one third work more than 51 hours a week. This mismatch between intention and reality is often a source of unhappiness or distress for business owners.
As a business coach I spend a lot of time helping business owners achieve more of what they want in their business in a lot less time! Here’s five simple steps that can make your business more joyful for you and more aligned with the original reasons you started the business!
- Develop an inspiring vision and focus on doing the things that will get you there.
- Know where you add the most value to the business. Focus on your strengths and what you are passionate about.
- Delegate or outsource the ‘$20’ jobs that you hate but do out of habit or your need to be in control.
- Create a culture that values work/life balance… starting with YOU!
- Focus on the important, rather than the urgent. Use your time wisely and schedule time for the important.
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