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Cirque du Soleil created a circus like no other. They delved deep into what is really important to an audience about going to the circus and created a profoundly moving and meaningful experience which far surpasses the common definition of ‘circus’.
One way to create a real and distinctive point of difference in your business is to go deeply into your industry and reinvent it from scratch. Inspired by Cirque du Soleil, here are seven questions you could ask to create a totally new way of doing business in your industry:
- What is the most remarkable, memorable experience we could have our audience (ie ideal client) experience?
- How do you keep the experience fresh for your performers and audience when you are running the same show day after day after day?
- How can you integrate the creative abilities of each individual artist (staff, suppliers, clients…)?
- What content (products/services) can you create and generate using different cultures, talents and abilities that are not traditionally used in your industry?
- Where can you remove the curtains that sit between artist and audience? What could that create?
- What story can you tell that will engage, energise and evoke a response from your audience?
- Who can you partner with to create innovative directions for your upcoming projects?
What company do you most admire for their capacity to be profitably different? What do you think makes them so phenomenal?
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