Small Business Revitalization Blog

I’m still laughing because I’ve worked with people who were exactly like that – sadly none of the staff knew what they did either!! Although I always had a sneaking suspicicion that one business owner took a lot of nanna naps while he was upstairs ‘thinking creatively…’   Happily I no longer suffer these moments… the benefits of owning your own business!!

Ok, admit it, funny as that was, you’ve had moments of confusion in your business too! So, this week you can change that by:

- Get really clear on what you do for your clients and specifically why they love you.

- Get even clearer on what you don’t do – that is the simplest key to being more productive in your business.

- If you have a team, have some one on one chats and ask them ‘what do they do?’ You might be surprised by the answers!!

- Identify at least three tasks that are unnecessary in your business and drop them (regular meetings are always a great start!)

- Focus on one new project which has the capacity to be a flagship product or service for your business – do more great work!

Recently a client suggested I would just drop by a business she wanted to connect with and mention her business as a possible partner.  I gently advised that my role as a business coach is to help you work on your business, not work in your business for you!!  When you know your boundaries (often decided by what you are really really good at and what is easy…) you won’t settle for doing just anything!

So what is it that you do?  Tell us about it here…