Small Business Revitalization Blog

Peter Drucker stated that business has only two basic functions – marketing and innovation.  Successful small businesses create value.  Smart and successful small business owners create expertise that cannot be copied!

When you are known as the ‘go to’ person in your industry, it opens many doors effortlessly.  Yes, you need to genuinely know a lot - this is about 'celebrity with integrity' rather than 'splash then crash'!  You also need to keep learning and keep packaging your expertise and knowledge in ways that make you stand out.

Sounds like a lot of work...but really, what is the alternative?  Being average leads to average (or worse!) business performance.

If you aren’t the ‘go to’ person currently, but you’d like to be, here’s 10 good reasons to put time and energy into building your expert status:

1. You can market yourself with authority and establish your business as an industry leader.
2. You can make your business highly visible with ease.
3. Your referral business will grow as you are seen as a trusted resource.
4. It’s easier to gain media coverage  and this builds trust with potential clients.
5. Speaking at your industry conference is much more powerful than just attending!
6. You can help clients more productively and insightfully than competitors.
7. You can gain access to rare resources and other respected authorities in your field.
8. By sharing, you can attract respect while having fun and being creative!
9. You can convert followers into raving fans.
10. You can charge more!

If you'd like a detailed strategy for developing your expert status, the REVIVE Playshop will help turn you into a high profile expert faster than you can imagine! 16th November 2009 Bookings Essential!