Small Business Revitalization Blog

This is a long but highly insightful video by the Zen Monk, Marc Lesser - definitely worth a watch if you are overworked or overwhelmed!!




A few interesting questions from Marc:

• What are you doing in your life that is extraneous?  (Or, what should be at the top of your 'NOT to do' list?!!)
• What do you measure in your life by its level of pain?  (e.g. your cashflow??)
• Where are you allowing things to be 'satisfactory' rather than letting creativity and chaos show you the (easier) way?
• What routines and structures have you got that help you achieve more but do less?
• Where in your life can you experiment and try a different solution? 

Over the past couple of weeks I’ve had at least 4 energy companies do the door-to-door ‘I’m not selling anything’ spiel and then immediately trying to get me to convert my account to their company, all the while pretending they are just trying to save me money - one of them went so far as to suggest I would not be changing companies, when clearly I would have been!  Each one has had some type of creative excuse as to why I should consider this, and not one of them has got me anywhere near filling in the form!  And herein lies the lesson for all aspiring marketers…

1. Your offer must be believable.  Every single one of them has offered a discount on my current electricity prices, but not one of them could prove that it would actually cost me less.  For a service based on usage, a discount offer is not believable - there is nothing to base it on.  Not one of them even tried to prove that they charge an equal or lesser price than their competitors (Too hard perhaps??  Or maybe simply not true?)
2. Your offer must be meaningful and desirable to the prospect.  I work from home – I figure that it will take at least 30 minutes to change this over.  Once my hourly rate is factored into the equation, by my maths, it would be costing me money to change electricity suppliers!  No one has yet offered to reimburse me for my time!! 
3. Your sales pitch must be honest.  If you are in business and you’re not trying to sell me something, then why are you interrupting me?  If I can’t believe what you’ve just said, I’m certainly not going to believe that you’ll save me money…

Have a think about your own sales pitches and marketing efforts – from your prospective customers’ perspective.  You may be surprised by what you see!

I'm off to get a 'No canvassers, No Hawkers' sign!!

Does your marketing approach need fresh eyes?  Call the Resuscitation Experts - we offer a free 30 minute consultation!

Today is a good news post! The Legatum Institute has ranked Australia number 1 in the world in its prosperity index! In terms of economic competitiveness and comparative liveability we rule the world!  What an incredible opportunity for every Australian business - in those moments when you are tempted to think how tough things are, remember that we are leading the rest of the world. 

What can you do today that will make your business a world beater?  It may only take one brilliant idea!

Here's a few simple ideas to help keep you focused on all that is good whilst the world is in turmoil...
+ Whatever happens, hold onto the belief: 'I will be in the right place at the right time doing the right thing."
+ Know your values: What really matters to you?  What really makes a difference to your quality of life? What makes you happy? Your power lies in focusing on what you choose to control in your life.
+ You will experience abundance if you are true to yourself and your passion - take small steps and move steadily towards your ideal life.